Communication · Leadership · self-improvement
Free training in perceptual intelligence and an intro to ICF coaching.
Learn to identify what is being communicated beneath the words, read the conversation more accurately, and ask sharper questions.
9/15, 8pm EST
90 Minutes
Live
Free
This training is designed for coaches and all other professionals who want to become better listeners and more effective communicators.
Most coaches are trained in what to say in a hard conversation. Very few are trained in how they interpret what they’re hearing while the other person is speaking — the assumption behind a complaint, the real question underneath a stated one, the signal in what’s left unsaid.
This is the core capability assessed by the ICF, and it cultivates effective coaching, leadership, and decision-making in any role built on conversation.
We will practice perceptual skills in real-life scenarios, with feedback from ICF-credentialed mentors.
This is not a passive webinar.
Come ready to take part, reflect, and practice.
There’s nothing to prepare for.
Bring your curiosity, questions, and a willingness to try something different and practical.
There are no wrong answers.
You’ll be guided through paired practice with clear guardrails, safely and without pressure. The class includes live demonstrations of perceptual listening, acknowledgment, and ethical coaching. You’ll witness the contrast between ordinary listening and trained, perceptive coaching.
This training is designed for professionals who want to improve how they navigate conversations, and for those considering formal coaching training and ICF certification.
If you want to become a certified coach.
Listening is the skill the job is built on. The training is an introduction to our ICF Level 2–accredited 7-month program that includes training, coaching hours, and community (for practice and support).
Need coaching training and practice.
Most training stops at frameworks. Reading what a client isn’t saying is the edge between a good session and a forgettable one.
Trained elsewhere? We can help you build hours and keep your credentials current.
Not planning to become a coach.
Managers, therapists, HR leaders, founders — reading the room is a skill that makes you better at the conversations you have every day. Being able to understand the unsaid is a skill that keeps on giving.
Preview
What you’re missing.
The three levels of listening and the essence that often goes unnoticed.
Reading the assumption.
How words hide the belief driving the person, and the questions that surface it.









The International Coaching Federation is the field’s recognized standard — the credential clients and employers look for. Our program is ICF Level 2–accredited; the training and practice hours count toward it.
We train coaches, therapists, practitioners, leaders, and anyone who works with people to integrate depth with discipline, intuition with structure, and presence with precision.
In a field that often leans toward vague, feel-good workshops or rigid, performative models, we take a rigorous, human-centered approach, grounded in real-time practice, feedback, accountability, and ICF-aligned standards.
Our training introduces techniques to improve listening, sensing, and responding.
Our coaches hold a 100% pass rate on ICF PCC exams (we choose the best and make them effective coaches).
This training is a small and honest sample of how we teach and what results we produce.
If someone came to mind while you were reading this — the friend everyone leans on, the colleague who wants to converse better, the person who’s always felt drawn to deeper work — send them this page. This program could be exactly what they’ve been looking for.
6690 Amador Plaza Rd, Suite 240, Dublin, CA 94568
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